Case studies

Cost, demand, market entry.

Each case opens with its answer, then shows the exhibits behind it. Open one for the situation, the complication and what I did.

May – Jul 2026 Godrej Properties

₹178 crore of a ₹183 crore savings proposal was approved, because the cost base had been broken down far enough to argue with line by line.

₹178 Cr Savings approved, of ₹183 Cr proposed

2 exhibits · full read 2 min
May – Jul 2025 Sparkonix (India), EDM division

₹1,700 crore of import records contained ₹30 crore of demand nobody had called.

₹30 Cr+ Untapped demand identified
Not to scale

₹1,700 Cr+

Import and sales data analysed, seven years

₹30 Cr+

Demand the firm was not serving

800+

Verified accounts handed to sales
2 exhibits · full read 2 min
Jul 2026 – present Industrial valve manufacturer (confidential) Live

Enter a foreign market as somebody's representative first, and as a principal later.

Staged Representation first, capital commitment later
1. 01 Represent Win representation rights for an established local project-valve maker
2. 02 Learn The specification process, the buyers and the margins, seen from inside the market
3. 03 Commit Invest as a principal once the market is understood
1 exhibit · full read 1 min
Jan 2025 Pune Startup Fest — flagship case competition

Rural banking expansion that assumes the internet is not there.

1st / 25+ Against MBA and undergraduate teams
1. 01 Constraint Low or no internet connectivity across the target markets
2. 02 Channel USSD and call-based access: any handset, any network
3. 03 Rollout Sized and sequenced to where that access already reaches
1 exhibit · full read 1 min

Cost, demand, market entry.

₹178 crore of a ₹183 crore savings proposal was approved, because the cost base had been broken down far enough to argue with line by line.

₹1,700 crore of import records contained ₹30 crore of demand nobody had called.

Enter a foreign market as somebody's representative first, and as a principal later.

Rural banking expansion that assumes the internet is not there.