In short
Built the financial model for a student learning-management startup from first principles and pitched it to an angel panel. This is where the strategy thread started.
The situation
TimeWarp was a planner and learning-management app for students, built over six months in COEP’s first entrepreneurship course under a multi-startup founder as coach. Learning-management companies in this segment are almost all private, so there were no published numbers to anchor a forecast to.
What I did
I built the revenue structure, user-growth curve and cost per user from first principles, and defended them on their logic because there was no source to cite. When parts of the ten-member team went quiet, three of us split the gaps and covered marketing, MVP development and operations alongside our own portfolios.
With no comparables to copy, the model was built from its drivers
- Users
- Growth curve built from first principles
- Revenue per user
- A custom revenue model
- Cost per user
- Estimated without published benchmarks
Source: TimeWarp, COEP entrepreneurship course, 2024
The result
We pitched the full deck and model to an angel panel at BHAU’s E-Cell and earned a follow-up review. It never happened, which was its own lesson about what interest at a pitch is worth.
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